Polaroid is back. Days after teasing a major return to its instant photography roots, Polaroid has just launched Polaroid Originals, a brand new brand dedicated to analog instant photos. Along with the new brand comes a new OneStep 2 camera.

This surprising launch comes on the 80th anniversary of the legendary Polaroid brand, which was originally founded by Edwin Land back in 1937. After popularizing instant photography and peaking in the early 1990s, Polaroid went bankrupt in 2001 and ended instant film production in 2008.

The instant film type was brought back by The Impossible Project, which purchased the last Polaroid factory in The Netherlands before it disappeared. Back in May, The Impossible Project purchased Polaroid’s brand and intellectual property, and today we’re seeing the result of that acquisition: the end of the Impossible brand and the rebirth of the Polaroid brand.

The new Polaroid Originals OneStep 2 is a new instant camera that’s the spiritual successor to the iconic Polaroid OneStep, which helped popularize the medium 4 decades ago. Like the original camera, the OneStep 2 is a fully analog camera that’s compatible with both 600 film and a new i-Type film.

Features of the OneStep 2 include a high-quality lens (2 foot to infinity), a 60-day battery life, a built-in flash, a self-timer, a rechargeable 1100mAh lithium-ion battery (juiced via USB), and an extremely minimal design that’s easy for anyone to use.

“Every time you press the shutter thousands of chemical reactions ignite to create one real, unpolished, completely unique image,” Polaroid Originals writes “That’s the beauty of Polaroid.”

การแสดงผลของฟิล์มเป็นปฏิกิริยาทางเคมีที่ซับซ้อน จะได้รับผลกระทบจากหลายปัจจัย อยางเช่น แสง อุณหภูมิ สภาพของฟิล์ม และการตั้งค่าที่แตกต่างของกล้อง ดังนั้น ภาพถ่ายจะมีการเปลี่ยนแปลงตามปัจจัยต่าง ก็ถือว่าเป็นเสน่ห์อย่างหนึ่งของฟิล์มโพลารอยด์อนาล็อก ทางเราจะไม่รับผิดชอบภาพถ่ายที่ โปรดทราบ